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Rinso

Rinso was the name of a laundry detergent most commonly used in the United States and the United Kingdom. It was manufactured by Unilever, starting in the early twentieth century.

While the soap powder sold well from its inception into the 1950s, sales plummeted when a new detergent, Tide, proved to be much more popular. Rinso was revamped in the mid-1960s, and given a new name, Sunshine Rinso. The justification for the name change was that the new and improved Rinso now had "sunshine whiteners".

Despite heavy ad backing (for example, a heavily played commercial during this time period was a pop version of a Sunshine Rinso jingle, set to You Are My Sunshine), sales did not improve, and Rinso eventually disappeared from store shelves in both countries by the mid-1970s.

Rinso was, in effect, replaced with another Unilever detergent, Surf in its two major markets.

However, Rinso is still being made by Unilever for the Turkish market.

Rinso Advert Jingle, 1966

Set to the tune of You Are My Sunshine (My Only Sunshine). Seen during commercial breaks for daytime programs such as Dark Shadows and The Secret Storm.

New Sunshine Rinso

With sunshine whiteners

puts Rinso Sunshine

in your machine!

Do all your washing

with Rinso Sunshine!

Sunshine Whiteners

Sunshine Brighteners

Rinso clean!

External Links

Turkish Rinso site (in Turkish) (http://www.unilever.com.tr/marka_rinso_sss.asp)

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This article uses material from Wikipedia and is licensed under the GNU Free Documentation License.